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1. "Develop a messianic sense of purpose." Where is your passion for this subject coming from? Convey that.

”對內容有很大的熱忱”。告訴觀眾你對演講主題的熱情來自哪里。

2. "Create Twitter-like headlines." People don’t want to read, they want to hear a story.

“標題簡潔”。人們不想閱讀大段文字，他們想聽你的故事。

3. "Draw a road map." Make your audience feels the presentation is organized, with a beginning, middle and end.

“思路明確”。用“開頭，中間部分，結尾”的結構讓觀眾感覺到你演講的清晰思路。

4. “Introduce the antagonist.” What’s the problem that needs to be solved or the enemy to be overcome?

”介紹對手”。有什么問題亟待解決？有什么敵人還需攻克？

5. “Reveal the conquering hero." What’s the solution to the problem? What’s the new angle or development that will lead to victory?

“揭露問題真相”。問題的解決方式是什么？是新觀點或是發展迎來了勝利嗎？

6. “Dress up your numbers.” Present statistics in a context that is relevant to your audience.

“讓數據大放異彩”。數據可以引用在更貼近觀眾生活的地方。

7. “Share the stage.” It’s not a one-man show. Rotate in other presenters if possible.

“分享舞臺”。演講不是獨角戲，盡量讓聽眾們也參與到你的演講中來。

8. “Master stage presence.” Manage your body language and delivery. Match them to what your presentation requires.

“掌控演講”。讓你的肢體語言和表達方式有演講范兒。

9. “Make it look effortless.” Rehearse, rehearse, rehearse.

“看起來侃侃而談”。不斷練習。

10. "Wear the appropriate costume."Dress like the leader you want to become.

“穿合適的衣服”。要看起來像你一直羨慕的領導風范。

11. "Toss the script." Once you’ve rehearsed it all, make it relaxed and natural.

“不要演講稿”。如果你已準備充分，就放輕松自然地演講吧。

12. “Have fun.” Even if things go sideways, roll with it.

“享受演講”。如果事情跑偏了，就隨遇而安吧。